What No One Ever Tells You about Entrepreneurship

Before the mid-1980s, being an entrepreneur was often seen as an excuse for not wanting or being able to find a job in the corporate world. Entrepreneurship definitely didn’t hold the meaning or gain the respect it has today. With the birth of companies like Adobe, Microsoft, and Apple, the face of private enterprise shifted—the…

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Include Direct Mail in Your Marketing Mix for Best Results

Yesterday, I took a little time out to visit a friend of mine at home. His wife made coffee and we all sat around the kitchen table, while their baby boy napped in the bassinet. When she opened the refrigerator to get the milk, I noticed that among the photos that were taped to the…

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It’s Possible to Reach Your Business Goals

We’ve all been in one, right? You might even be in one right now? A slump! I was in a slump not too long ago. Work was slow. Personal writing projects had hit a brick wall and I was, quite simply, demotivated. Then a friend of mine recommended I watch some motivational videos; in particular,…

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Company Core Values and How to Implement Them

Large corporations and small businesses alike need core values to shape their company culture and identify the things important to their success. It is your job to instill these core values including your company’s mission as it translates into positive management, employee beliefs, and ultimately the company’s behavior as a whole. Imparting a sense of…

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Increase Your Sales with a Direct Mail Newsletter

Your existing customers are your best source of future revenue. Here’s a proven way to kick up income and increase customer loyalty. Mail Is Alive and Well Before we get into the heart of this article—how a direct mail newsletter can bring you more money—we’re going to debunk the myth that the internet killed direct…

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Get Over Your Fear of Commitment & Start Your Business

Fear of commitment is fairly common in terms of romantic relationships, and the same concept pretty much exists in the business world. You might have been thinking of starting your business for quite some time now. You have a solid concept of the product or service you want to sell, you have done your market…

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5 Steps to Becoming an Authority

Guest Blogger: Ray Higdon How would you feel if you woke up every morning to people reaching out to you, and they actually looked up to and respected you? What would that be worth? Well, it is possible, IF you become an authority in your marketplace. There are a lot of common myths about becoming…

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4 Secret Techniques for Getting Your Customers to Follow Your CTA Every Time

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions. For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most…

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Here’s What it Takes to Get Anything You Want

You have a goal. You know what you need to do to reach it. Yet you’re not reaching it. The most likely reason is that you’re doing the same things you’ve always done. Something has to change. I am going to discuss how to create the necessary change of habits to bring your goals closer…

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At the Sound of the Tone … State Your Brand’s Voice Message

Find a consistent tone and voice for your brand. Ask yourself these questions: If I mask all the visual marketing cues on my company’s website, emails and newsletters, would my brand stand out as unique? What impact does my content have on customers? One of the most common marketing mistakes that new companies make is…

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