Thinking of Starting a Business? Don’t Do It Until After You Read This

You have an idea for a new business. You love it … but does anyone else? The following may be the single most important information you’ve ever read on the subject. I recall reading a news story a few years ago about a five-alarm fire in the Haight-Ashbury district of San Francisco. The unfortunate victim:…

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5 Tips to Make Your Email Marketing Convert Better

The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The desired outcome of what you want your recipient to do is called the email’s Call to Action (CTA), and it should be…

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Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen…

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Setting Up a Six Figure Website

The amount of money you could potentially make online is astronomical.  Plenty of people have quit their full time jobs because they managed to set up a system that makes more money than they thought possible.  With millions of dollars being spent online every day, it’s never been easier to capture a piece of that…

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Blow Up Your Brand with These 5 Snapchat Strategies

As a small business owner, you’ve probably focused your social media marketing on Facebook, Twitter and LinkedIn. Maybe you’re eager to add another social channel to the mix. Or, maybe the idea of going deeper into social leaves you feeling like Earl The Grumpy Puppy. But there are some good reasons to consider using Snapchat…

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Personal Branding: What It Is & How to Create It

Today’s consumers are unique individuals. Instead of being impressed by fancy technology and automation, they want to do business with another person, not a machine. As an entrepreneur with a small business, you would do well building a unique brand around yourself. That’s what we’re talking about when we use the term personal branding. What…

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Marketing’s ‘Secret Weapon’ for Small Biz Owners

If a picture’s worth a thousand words, it’s probably worth a lot more in dollars. You see, visual content marketing is like a secret weapon for the little guy; with a lot of creativity and a little effort, your business could finally stand on equal footing with major brands, racking up customers and prospects with…

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Understand This and You Can Double the Effectiveness of Your Copy Overnight

There are plenty of books on how to write copy. The good ones give you the basics, such as the absolute importance of the strength of your headline. Then there are a few that dig deeper, to expose the infrastructure of human nature and the forces that create markets for products and services. I am…

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Join Jessica Alba, a Beautiful Business Brain

Some people have it all, don’t they? Beauty. Brains. Success. And all three are what Hollywood actress Jessica Alba has in abundance. But don’t let this become another example for you to cite when you feel sorry for yourself and your momentarily-failed-business-goals, with the usual defeatist yelp, “Some people are just lucky”. Quit whining, and…

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1 Powerful Thing You Must Have to be Among the Greatest Entrepreneurs of Your Generation

Steve Jobs was legendary for it. Elon Musk nearly went broke for it. Jeff Bezos practically owns the Internet because of it.  What does it take to make a huge mark in the world of business or technology? To join the ranks of Elon Musk or Richard Branson? What quality is required to ride out…

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