Small Business and the Battle between Mindset and Skillset

Being an entrepreneur is a dream for many people. However, it’s not all sunshine and lemonade. Any small business owner has a tough task of his or her hands. It’s great to be optimistic, but equally important to be realistic. Start-ups crop up on a daily basis, but they also fail on a daily basis.…

Continue Reading →

5 Ways to Drive Traffic to Your Site without Spending a Penny

Content Is King With your strategy decided, it’s time to develop the nuts-and-bolts of getting people to read your blog—and then recommending others to do the same. It might sound simple, but is it really? And how do you go about doing that? Getting your blog to rake in “likes” and followers does not happen…

Continue Reading →

Is Your Business Idea a Money Maker? Find out with These Steps

Nine out of ten startups fail. The reason? Some of them produce products or services that no one wants. A CB Insights study revealed that around 42% of startups failed because of poor product-market fit. While this particular study focused on small businesses, there is also proof that large corporations are not immune to these…

Continue Reading →

6 Ways to Drive Offline Traffic to Your Online Home

You’ve tried all the online methods of generating traffic–PPC ads, banners, pop-ups, social media campaigns–but you’re failing to add a significant number of new visitors. A good reason for this may be that you need to modify and improve your online traffic-generating methods. But one thing you can do to supplement traffic is to go offline. Driving prospective…

Continue Reading →

Turn Your Negative Mindset into a Positive Mindset

Guest Blogger: Bob Lucas-Clark Negative thinking seems to be easier than positive thinking. Many people seem to believe that positive thinking requires effort while negative thinking is easier because it’s something that seems to “naturally” occur. Your predominant mental attitude reflects how you view the world. If your mental attitude is negative, you’ll be running…

Continue Reading →

Engaging Generation C

Generation C refers to the people who are into creation, curation, connection, and community; a consumer culture. It is the generation of consumers who are already connected with technology from birth and do not know what life was before the internet. They are the content makers and the trendsetters—those of whom you should be marketing…

Continue Reading →

Content Marketing Lessons from Straight Outta Compton

A lawyer for Suge Knight, the former music mogul who’s facing murder charges for his alleged involvement in a fatal hit-and-run collision, is attacking the hit movie Straight Outta Compton for not being as authentic as the film’s producers are making it out to be. The N.W.A. biopic, directed by F. Gary Gray, has been…

Continue Reading →

4 Keys to Any Powerful Mission Statement

Guest Blogger: Alessio Bresciani Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of ‘strategy making’ can influence positive directions for companies and people, by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done…

Continue Reading →

Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences. And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other…

Continue Reading →

Selfie Marketing

You’ve got a whole lot of business power sitting in your pocket. If you own a smart phone, you know that it’s a combination hand-held computer, camera and camcorder. It’s even a GPS and an mp3 player. (Oh yeah … you can also make phone calls with it.) We’re going to concentrate on the camera.…

Continue Reading →

Page 1 of 66