Characters and Community: The Building Blocks of Social Engagement

In marketing, the importance of learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. Thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to better…

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How to Make Sure Your Website Looks Great on Tablets and Phones

Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet? If you are like most people these days, you answered, “Through my smart phone” or “From my…

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How to Find High-Quality Blogs to Send You Traffic

The object of guest blogging is to reach the broadest possible audience. So you don’t want to post guest blogs on just any random blog. What you are looking for are the biggest, most popular and most influential blogs in your niche. If you have been blogging for a while or are a regular reader…

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Free Marketing: Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.” You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’…

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Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm. By discovering the best keywords for your…

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Search Engine Optimization Made Easy

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords. If…

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The 10-Step Structure for Sales Pages That Sell

Sales pages take many different forms, but share the same basic structure:1. Headline 2. Sub Headline 3. Presentation of the problem 4. Introduction of your product as the solution 5. Social Proof 6. Bonuses 7. Offer 8. Guarantee 9. Call to Action 10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining your…

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Free Marketing: Other Social Media Sites

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing…

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4 Ways to Attract New Website Visitors Today

Right now, people have more unrestricted access to information, entertainment and other content than in any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience. That’s because there’s simply more competition for…

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Good and Bad Backlinking Techniques

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best. Other examples of effective on-page…

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