5 Steps to Becoming an Authority

Guest Blogger: Ray Higdon How would you feel if you woke up every morning to people reaching out to you, and they actually looked up to and respected you? What would that be worth? Well, it is possible, IF you become an authority in your marketplace. There are a lot of common myths about becoming…

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4 Secret Techniques for Getting Your Customers to Follow Your CTA Every Time

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions. For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most…

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Here’s What it Takes to Get Anything You Want

You have a goal. You know what you need to do to reach it. Yet you’re not reaching it. The most likely reason is that you’re doing the same things you’ve always done. Something has to change. I am going to discuss how to create the necessary change of habits to bring your goals closer…

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At the Sound of the Tone … State Your Brand’s Voice Message

Find a consistent tone and voice for your brand. Ask yourself these questions: If I mask all the visual marketing cues on my company’s website, emails and newsletters, would my brand stand out as unique? What impact does my content have on customers? One of the most common marketing mistakes that new companies make is…

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8 Steps to a Successful Sales Strategy

If you can’t sell, you can’t succeed. It’s that simple. I remember those days, many years ago, when sales staff from the Kirby vacuum company would knock on the door in the early evening. They would spend hours explaining all the dust-sucking greatness that was the Kirby vacuum cleaner, desperately trying to convince my overwhelmed…

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10 Innovative Ways to Build a Brand for Your Small Business

Everyone knows that branding is important. The biggest companies on the planet rely on creating a distinctive and powerful brand in order to be successful. So small businesses should definitely invest in the concept as well. A brand can communicate something meaningful to your customers about who you are, and ultimately they will come to…

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What Is the Secret to Insane Productivity?

Guest Blogger: CamMi Pham 7 Things You Need To Stop Doing To Be More Productive, Backed By Science When I was 17 years old, I used to work and study for about 20 hours a day. I went to school, did my homework during breaks and managed a not-for-profit organization at night. At that time,…

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The Single Most Valuable Lesson = Leverage

Focus on high-leverage activities. Leverage is defined as the amount of output or impact produced per unit of time spent. This lesson applies regardless of whether you love to spend many waking hours working or whether you’re a subscriber of Tim Ferris’s 4-Hour Work Week philosophy. At some point, you’ll realize that there’s more work…

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3 Qualities You Need to Be a Great Leader

On October 11, the BBC aired an hour-long documentary, Sir Alex Ferguson: Secrets of Success. The Scotsman is one of soccer’s most successful personalities. Ferguson’s 26-year reign as manager of British giants Manchester United FC was the club’s most successful era; amassing numerous trophies and implementing a relentless style of play. Through anecdotes and accounts…

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Generating Traffic with Zero Marketing Budget

Guest Blogger: Gil Eyal “Marketing is the price you pay for being unremarkable.”  Not sure who should get credit for this brilliant quote. After reading all the other excellent answers though, I couldn’t help but feel like you didn’t get what you need from them for two reasons: (a) You already knew 90% of this…

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