Don’t Think Outside the Box, Reshape It

These Companies Didn’t Think outside the Box, They Changed the Shape of It Some of the most innovative thinkers never actually left the box as opposed to the famous cliché, “Think outside the box.” Innovation doesn’t always come from radical approaches. Sometimes, ideas grow from inside-thinking—those which transpire from a constraint environment where people are…

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What Are Key Strategies to Acquire First 100K Users with Zero Marketing Budget?

1. Make a great product but you all know that so I’ll just dive into the tactics. 2. Create your target marketing sheet. See this: Quant Based Marketing for Start Ups 3. Partner with similar companies and create benefit for them to email their free users. 4. Reach out to offline Meetup groups who generally have…

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8 Simple Ways to Boost Your Website Traffic

Ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? If there’s no traffic, then it’s likely that you’re having issues getting sales, too. Attracting customers is one of the most challenging obstacles business owners face because it involves rivaling leading companies who have long been…

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Branding: Stop Trying to Be All Things to All People

The most successful businesses in the world aren’t necessarily the largest or “the best” ones. They’re the ones that a large enough segment of the public associates with a specific idea. That idea is related to their product, service, or area of competence. They way they accomplish that is by concentrating on one thing. It’s…

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What No One Ever Tells You about Entrepreneurship

Before the mid-1980s, being an entrepreneur was often seen as an excuse for not wanting or being able to find a job in the corporate world. Entrepreneurship definitely didn’t hold the meaning or gain the respect it has today. With the birth of companies like Adobe, Microsoft, and Apple, the face of private enterprise shifted—the…

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Include Direct Mail in Your Marketing Mix for Best Results

Yesterday, I took a little time out to visit a friend of mine at home. His wife made coffee and we all sat around the kitchen table, while their baby boy napped in the bassinet. When she opened the refrigerator to get the milk, I noticed that among the photos that were taped to the…

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It’s Possible to Reach Your Business Goals

We’ve all been in one, right? You might even be in one right now? A slump! I was in a slump not too long ago. Work was slow. Personal writing projects had hit a brick wall and I was, quite simply, demotivated. Then a friend of mine recommended I watch some motivational videos; in particular,…

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Company Core Values and How to Implement Them

Large corporations and small businesses alike need core values to shape their company culture and identify the things important to their success. It is your job to instill these core values including your company’s mission as it translates into positive management, employee beliefs, and ultimately the company’s behavior as a whole. Imparting a sense of…

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Increase Your Sales with a Direct Mail Newsletter

Your existing customers are your best source of future revenue. Here’s a proven way to kick up income and increase customer loyalty. Mail Is Alive and Well Before we get into the heart of this article—how a direct mail newsletter can bring you more money—we’re going to debunk the myth that the internet killed direct…

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Get Over Your Fear of Commitment & Start Your Business

Fear of commitment is fairly common in terms of romantic relationships, and the same concept pretty much exists in the business world. You might have been thinking of starting your business for quite some time now. You have a solid concept of the product or service you want to sell, you have done your market…

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