How Do I Start My First Company?

Guest Blogger: Ophir Ben-Yitschaki Step 1: Market research. Who’s already out there, what are they doing that you can do better, is there really a need for your product and most importantly—are people (B2C) or companies (B2B) willing to pay for your product? The best situation is to find clients who say “if you build it, I will come.”…

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5 Simple Steps to Stick to Your Marketing Budget

Most business owners appreciate just how important marketing is, but when it comes to implementing their own marketing strategy, they fail miserably. The two main reasons for this is that small businesses don’t invest enough money into marketing, or they spend their budget carelessly. And the latter is far more damning to a company’s success.…

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Launch Your Business Right with These 5 Tips

Every day, people pursue their dreams by launching a business. For some, it’s their first entrepreneurial undertaking, full of promise and excitement. But along with the thrill of chasing a dream come certain financial, legal and tax realities that can undo any well-intentioned newcomer. To help ensure your successful business launch, here are five tips…

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5 Sound Reasons You Should Become an Entrepreneur

The daily strife of waking up early, commuting to work, bearing office drama, and repeating it almost every day is the story of an employee’s life—while entrepreneurs are their own bosses. However, we all have an opportunity at changing it, becoming a success, and working for ourselves. Becoming an entrepreneur can flip that draining lifestyle…

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Are Your Goals Holding You Back? Learn to Set S.M.A.R.T. Goals to Achieve Success

You already know the importance of setting goals for your company, and you probably have quite a few penned down to accomplish this year. You might have another list of objectives at the beginning of last year and the year before, too. But how many targets do you accomplish each time the year ends? Many…

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Richard Branson and Entrepreneurship: 8 Easy Lessons to Achieving Extraordinary Success

Sir Richard Branson, founder of Virgin Group, is one of the most distinguished business personalities in the world, with a company name just as distinct as his silver-haired locks. The successful British entrepreneur has come a long way from his academically underachieving roots. According to The Evening Standard, when the then-16-year-old Branson left his independent…

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What Media Buys Are and How They Work

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial. There are a great…

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How to Find Profitable Products

Making a lot of money on the internet used to be a pipe dream.  Many people wished it was possible but the systems simply weren’t in place to make it a reality.  Things have changed quite a bit over the past few years and many marketers have started earning a consistently high income every month.…

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How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.  There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis. The benefits this has to a marketer are clear. The problem is you need to…

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Fail-Safe Tips for Effective Media Buying

Media Buys (buying packages of ad space) can be a great way to help grow your business.  Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts. There is, however, a right way and a wrong way to do it.  These six tips will…

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