Content Marketing Lessons from Straight Outta Compton

A lawyer for Suge Knight, the former music mogul who’s facing murder charges for his alleged involvement in a fatal hit-and-run collision, is attacking the hit movie Straight Outta Compton for not being as authentic as the film’s producers are making it out to be. The N.W.A. biopic, directed by F. Gary Gray, has been…

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4 Keys to Any Powerful Mission Statement

Guest Blogger: Alessio Bresciani Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of ‘strategy making’ can influence positive directions for companies and people, by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done…

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Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences. And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other…

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Selfie Marketing

You’ve got a whole lot of business power sitting in your pocket. If you own a smart phone, you know that it’s a combination hand-held computer, camera and camcorder. It’s even a GPS and an mp3 player. (Oh yeah … you can also make phone calls with it.) We’re going to concentrate on the camera.…

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How Do I Become a Millionaire?

Let me start by saying it will have nothing to do with jobs, 401ks, mutual funds, or clipping coupons. The answer is to start a need-based business that has the potential to scale exponentially to the masses. I call it leveraged business assets. Scale is the mathematical metric that gives you the ability to generate…

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Tips for Managing Blog Comments on Marketing Content

When you create a landing page or release a blog article as part of your internet marketing approach, it’s sometimes a good idea to allow comments. This can help increase engagement and could lead to more subscribers for your mailing list. At the same time, you could end up with lots of spam comments. How…

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Don’t Think Outside the Box, Reshape It

These Companies Didn’t Think outside the Box, They Changed the Shape of It Some of the most innovative thinkers never actually left the box as opposed to the famous cliché, “Think outside the box.” Innovation doesn’t always come from radical approaches. Sometimes, ideas grow from inside-thinking—those which transpire from a constraint environment where people are…

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What Are Key Strategies to Acquire First 100K Users with Zero Marketing Budget?

1. Make a great product but you all know that so I’ll just dive into the tactics. 2. Create your target marketing sheet. See this: Quant Based Marketing for Start Ups 3. Partner with similar companies and create benefit for them to email their free users. 4. Reach out to offline Meetup groups who generally have…

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8 Simple Ways to Boost Your Website Traffic

Ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? If there’s no traffic, then it’s likely that you’re having issues getting sales, too. Attracting customers is one of the most challenging obstacles business owners face because it involves rivaling leading companies who have long been…

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Branding: Stop Trying to Be All Things to All People

The most successful businesses in the world aren’t necessarily the largest or “the best” ones. They’re the ones that a large enough segment of the public associates with a specific idea. That idea is related to their product, service, or area of competence. They way they accomplish that is by concentrating on one thing. It’s…

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