Is Your Business Idea a Money Maker? Find out with These Steps

Nine out of ten startups fail. The reason? Some of them produce products or services that no one wants. A CB Insights study revealed that around 42% of startups failed because of poor product-market fit. While this particular study focused on small businesses, there is also proof that large corporations are not immune to these…

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6 Ways to Drive Offline Traffic to Your Online Home

You’ve tried all the online methods of generating traffic–PPC ads, banners, pop-ups, social media campaigns–but you’re failing to add a significant number of new visitors. A good reason for this may be that you need to modify and improve your online traffic-generating methods. But one thing you can do to supplement traffic is to go offline. Driving prospective…

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Turn Your Negative Mindset into a Positive Mindset

Guest Blogger: Bob Lucas-Clark Negative thinking seems to be easier than positive thinking. Many people seem to believe that positive thinking requires effort while negative thinking is easier because it’s something that seems to “naturally” occur. Your predominant mental attitude reflects how you view the world. If your mental attitude is negative, you’ll be running…

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Engaging Generation C

Generation C refers to the people who are into creation, curation, connection, and community; a consumer culture. It is the generation of consumers who are already connected with technology from birth and do not know what life was before the internet. They are the content makers and the trendsetters—those of whom you should be marketing…

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Content Marketing Lessons from Straight Outta Compton

A lawyer for Suge Knight, the former music mogul who’s facing murder charges for his alleged involvement in a fatal hit-and-run collision, is attacking the hit movie Straight Outta Compton for not being as authentic as the film’s producers are making it out to be. The N.W.A. biopic, directed by F. Gary Gray, has been…

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4 Keys to Any Powerful Mission Statement

Guest Blogger: Alessio Bresciani Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of ‘strategy making’ can influence positive directions for companies and people, by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done…

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Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences. And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other…

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Selfie Marketing

You’ve got a whole lot of business power sitting in your pocket. If you own a smart phone, you know that it’s a combination hand-held computer, camera and camcorder. It’s even a GPS and an mp3 player. (Oh yeah … you can also make phone calls with it.) We’re going to concentrate on the camera.…

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How Do I Become a Millionaire?

Let me start by saying it will have nothing to do with jobs, 401ks, mutual funds, or clipping coupons. The answer is to start a need-based business that has the potential to scale exponentially to the masses. I call it leveraged business assets. Scale is the mathematical metric that gives you the ability to generate…

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Tips for Managing Blog Comments on Marketing Content

When you create a landing page or release a blog article as part of your internet marketing approach, it’s sometimes a good idea to allow comments. This can help increase engagement and could lead to more subscribers for your mailing list. At the same time, you could end up with lots of spam comments. How…

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