The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each…

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How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow…

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How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page…

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How Link Building Affects Your Marketing Strategy

I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy…

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Five Best Opera Extensions for Marketing

Browsers are a highly personal choice. Everyone has a reason for using the browser they use, and often it’s not based on performance or features, but on habit. Switching browsers just feels weird. With Chrome gaining sixty percent of the market share as of October 2017, the majority of extensions are available for Chrome only.…

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Firefox Extensions for Small Business Marketing

While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.” Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on…

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Best Mobile Apps for Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes…

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Google vs. Yahoo For Marketing

You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let…

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Best Chrome Browser Extensions for Marketing

If you’re anything like me, your head is always full of to-do lists, passwords, reading material, and so many other things you can’t possibly remember. We all need a little help sometimes. Especially in the world of digital marketing, there’s always a social media account to manage, marketing materials to write, and influencers to find.…

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Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any…

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